eCommerce

Driving a 5000% ROI for a candle supply company

COMPANY

NI Candle Supplies

ROLE

Project Lead

EXPERTISE

Meta Ads

YEAR

2024

Project Description

NI Candle Supplies is a leading supplier of high-quality candle-making materials, catering to hobbyists and professionals across Europe, Ireland, and the UK. With a wide range of waxes, fragrances, soap bases, and tools, they have become a trusted resource in the industry. Known for their excellent customer service and educational resources, the brand is a go-to destination for anyone looking to create beautiful, handcrafted candles.

Challenge

As their popularity grew, NI Candle Supplies encountered significant challenges in scaling their business. Rising digital advertising costs made it increasingly difficult to maintain profitability while acquiring new customers. Website traffic was inconsistent, leading to fluctuations in sales and revenue.

Additionally, the niche nature of their audience posed difficulties in effectively targeting the right customers, resulting in lost opportunities to drive engagement and conversions. To achieve sustainable growth, the brand needed a solution to increase revenue while keeping costs under control and preserving their reputation for quality and value.

Process

To address these challenges, I developed a focused paid social media strategy centred around Facebook Ads. By leveraging advanced audience targeting techniques, I ensured that campaigns reached the right customers—those with a strong interest in candle making. The ad creatives were designed to showcase the unique value of NI Candle Supplies’ products, appealing to both beginners and experienced artisans.

Throughout the campaigns, I carefully managed budgets and conducted continuous performance monitoring. Regular optimisations were implemented to improve targeting accuracy, enhance creative impact, and maximise the return on investment. This strategic approach allowed the brand to scale its sales while maintaining a cost-effective and sustainable advertising model.

Results


  • Sales: 497

  • Revenue Generated: £66,942

  • Amount Spent: £1,486

  • Return on Ad Spend (ROAS): 4,500%